What are the characteristics of cosmetic packaging design?

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For cosmetic packaging design, its product characteristics determine that its design is a design that integrates commercial and cultural, artistic and scientific, aesthetic and interesting.

Cosmetics are personal products that have more contact with consumers and are more direct. It has many varieties and detailed classifications, and the target of each product is becoming more and more clear. Therefore, for a specific cosmetic packaging design, there must be a clearer design direction and publicity goal, and the product information delivered to consumers should be specific and very clear. It is precisely because cosmetics are targeted and purposeful, so when designing, you must first locate, then design, so as to be targeted. The packaging design of cosmetics can determine the design factors and design styles according to the different attributes, grades, sales areas and consumer objects of the products.

The success of cosmetic packaging design depends on the accuracy of the market judgment. Only by doing comprehensive and careful market research can we make accurate judgments and carry out accurate positioning design. Market research must first understand the consumer’s ethnicity, age, gender, occupation, status, hobbies, customs, and also understand the consumer’s cultural background, religious beliefs, economic level, living habits, consumer psychology, and aesthetic needs. The proportion of the product in the market and the characteristics and advantages of the product; the production capacity, scale, equipment, and management of the manufacturer: understand the relevant information of the competitor and its position in the competition: understand the relevant market laws Regulations and trends in cosmetic packaging design.

Designers must formulate design goals based on customer requirements, market conditions, and consumption trends. Therefore, designers and enterprises are not only the relationship between service and being served, but also a relationship of mutual influence and mutual restraint. It is necessary to truthfully reflect the requirements of the enterprise, communicate with the enterprise, and create a common idea.

In short, the designer should observe the product and market effect from a holistic perspective, so that the product has its own unique personality, and must be able to make comprehensive considerations from the standpoint of the target consumer, and at the same time comprehensively plan from the standpoint of the enterprise , Create better corporate benefits.